Fairline has expanded its dealer network with two appointments, naming Sundal Yacht AS as its exclusive dealer for Norway and the wider Scandinavian region, while SoleMarin Yachting becomes its dealer in Türkiye. Both agreements take effect immediately.
The appointment of Sundal Yacht marks the company’s return to the Fairline dealer network after more than two decades. The dealer previously represented the brand for over 20 years and, in 2007, ranked as Fairline’s third highest-selling dealer worldwide.
SoleMarin Yachting, based in Beşiktaş on Istanbul’s Bosphorus Strait, will represent Fairline in one of the brand’s established markets. The company operates technical service facilities in Bodrum, Göcek, Çeşme, Didim and Marmaris, as well as across the eastern Mediterranean region.
In Norway, where many owners keep and cruise their boats domestically, after-sales support is a key part of the ownership experience. Sundal Yacht operates sales, service and maintenance facilities in Nøtterøy, south of Oslo, and Ålesund on Norway’s west coast.
Fairline’s range spans approximately 33ft to 68ft across the F//Line, Targa and Squadron series. For Sundal Yacht, the appointment adds models below 55ft to its portfolio, reflecting demand from customers looking to move from larger yachts without leaving the premium motor yacht market.
In Türkiye, SoleMarin Yachting will represent Fairline’s full range, including Targa sports cruisers from 40ft to 58ft, along with Phantom and Squadron models up to 68ft.
Trond Sundal, managing director of Sundal Yacht, says: “The core of our market is up to 80ft, and many of our customers who have owned a large yacht want to trade down – but until now we were missing a high-quality solution under 55ft. Fairline answers that perfectly. From our first meetings with Oliver Southwell and the new leadership team, the cooperation has been excellent. Fairline gives us a British-built range of outstanding quality, and the security and confidence to make a major contribution to Fairline’s sales in the region.”
Oliver Southwell, CEO of Fairline, says: “Sundal Yacht knows the Nordic customer better than anyone, and its record with Fairline speaks for itself. Norway rewards dealers who deliver genuine, long-term customer care – exactly the standard Trond, Fredrik and their team are known for. This appointment is an important step in rebuilding a world-class dealer network as Fairline enters its seventh decade.”
Commenting on the appointment in Türkiye, Southwell says: “We are delighted to welcome SoleMarin Yachting to our network, not least for their track record and reputation, but because they regard sales as only the first step on the journey of providing long-term customer care and support that a premium product manufacturer like Fairline expects to offer all of its high-net-worth customers worldwide.”
Sundal Yacht will offer new Fairline yachts alongside its existing sales, service, brokerage and pre-owned operations. Its current brand representations will remain unchanged.
SoleMarin Yachting’s activities include brokerage, charter, yacht management, after-sales support and related marine services. The company will represent Fairline alongside its existing operations.
The appointments follow the launch of two new Fairline yachts earlier this year. The company, which was acquired by Bronzewood Capital in 2025, is also preparing to unveil the Targa 58 GTO at the Cannes Yachting Festival in September.
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