Marine electronics leader, Raymarine, and FLIR, the thermal imaging specialist, have formed a strategic partnership with On The Water Media, a premier fishing media brand in the US, serving the northeast of the country.
As part of this partnership, Raymarine and FLIR will feature their products in On The Water’s Angling Adventures TV series, airing on NBC Sports Boston and NBC Sports Philadelphia. This, the companies say, will reach millions of households, and includes distribution on the Outdoor America network and YouTube, where Angling Adventures is the No.2 watched saltwater fishing TV show.
Additionally, the media partnership extends to weekly fishing reports for northeast anglers:
• Striper Migration weekly video reports – FLIR will serve as the official night-vision sponsor for this 15-week omnichannel campaign, delivering timely updates during the iconic striper migration.
• Northeast Offshore weekly video reports – Raymarine will be the electronics category sponsor for these canyon-focused reports, providing offshore anglers with essential insights throughout the season.
“This partnership with On The Water Media allows us to connect directly with passionate anglers in the Northeast,” says Jamie Dery, vice president of Raymarine. “By combining our advanced marine electronics and FLIR’s thermal imaging with OTW’s trusted content, we’re delivering real value to the fishing community.”
“We’re thrilled to welcome Raymarine and FLIR as partners,” says Chris Megan, publisher at On The Water Media. “Their technologies align perfectly with our mission to provide anglers with the best tools and information. Together, we’ll create compelling content that enhances the fishing experience and keeps our audience informed and inspired.”
The post Raymarine and FLIR partner with US media company for increased TV and YouTube presence appeared first on Marine Industry News.
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