Bulgarian luxury catamaran builder Omaya Yachts has appointed Peter Hansen Yacht Brokers (PHYB) Raby Bay as its exclusive representative in Australia, marking the brand’s entry into the country’s growing premium yacht market.
With more than two decades experience across yacht sales, brokerage and customer service, Peter Hansen Yacht Brokers will handle the introduction and distribution of Omaya’s range of luxury power catamarans to meet rising demand for high-end multihulls in Australia.
The dealership’s established client network and aftersales expertise are expected to support Omaya Yachts’ strategy to expand its international presence and showcase its European craftsmanship to Australian buyers.
Donald Home, managing director at Peter Hansen, says: “We’re really excited to bring Omaya Yachts to Australia, the market is ready for a luxurious, quality offering, such as its debut 50ft luxury catamaran – the Omaya 50. The blend of modern design, luxury finishes and innovative layouts, which create a real sense of space, is something we haven’t seen here before. While this is our first international brand partnership, we have the necessary experience in the Australian yacht market to build the Omaya brand and surpass our customers’ expectations of luxury yachting.”
According to Omaya, the partnership addresses a gap in the Australian power catamaran market, where buyers are increasingly seeking high-quality, capable, modern and versatile vessels. As the market has matured and become more sophisticated, particularly since 2020, buyers are looking for their ‘on-water home away from home’.
Kaloyan Radulov, CEO of Omaya Yachts, says: “We’re excited to partner with Peter Hansen Yacht Brokers to represent Omaya in the Australian market. The team’s deep understanding of the local yacht market and commitment to exceptional customer service aligns perfectly with our values. The Australian luxury yacht market has experienced significant growth, and we believe Peter Hansen is ideally positioned to introduce Omaya’s luxury catamarans to discerning Australian buyers who appreciate quality, innovation and performance.”
Peter Hansen will offer sales, technical support and maintenance services through its established network of specialist partners, ensuring a seamless experience for Omaya catamaran owners. The company will also provide customer experiences, including guided trips to favourite destinations to help owners learn how to get the best out of their new yacht.
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