Turkish yacht builder Sirena Yachts has appointed Virage Yachts as its exclusive UK dealer, as it continues to expand its presence across Europe.
Ross Donohoe, international sales manager at Virage Yachts, says: “We are honoured to have been appointed as the official UK dealer for Sirena Yachts. This partnership strengthens our long-standing relationship with this dynamic Turkish shipyard, renowned for its exceptional build quality, innovation, and efficiency. We are excited to introduce the first Sirena 48 to the UK at the 2026 Swanwick Boat Show, marking the beginning of a new chapter for the brand in this market.”
Donohoe adds that the Sirena 48, Sirena 48 Coupe and the newly introduced Sirena 60 are expected to appeal to UK buyers.
Ali Onger, chief commercial officer at Sirena Marine, says: “With the announcement of our new dealer, the future is looking bright for Sirena Yachts in the UK. Our instinct is that many UK owners are going to appreciate the impressive volume and comfort of our boats, whilst also being technology-led and appreciating the technical capabilities of our boats – perhaps even as owner operators themselves.”
The appointment follows the debut of the Sirena 60 at the Cannes International Boat Show in September. The model, which builds on the Sirena 58, features an extended swim platform and long-range cruising capabilities.
The Sirena 48 is scheduled to make its UK debut at both the Swanwick and Southampton Boat Shows in 2026.
Construction of the first Sirena Superyachts 42-metre model is also progressing at the firm’s Turkish shipyard. The hull and superstructure have been joined, and the company confirms that work remains on schedule for the yacht’s launch in 2026.
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