Performance apparel brand Zhik has revealed its new season collection, building on its Made For Water ethos with athlete-driven products that further the firm’s reach into paddle and rowing.
The new lineup reflects rigorous athlete testing and feedback, with a focus on freedom of movement, breathability and protection. Alongside strong athlete partnerships, Zhik’s new range has committed to principles of performance, innovation, sustainability, research and development – values that the firm underlined in a report by MIN back in January 2025.
The range includes expanded rowing unisuits, new baselayers for paddle and rowing, technical midlayers for offshore sailing, updated dinghy drysuits and PFDs, and new lifestyle fleeces, jackets and accessories.
Zhik’s growth in paddle and rowing is supported by partnerships with Paddle Australia, Canoe Racing New Zealand and the German Coastal Rowing Team. The brand was also recently named Platinum Partner and Official Technical Apparel Partner for the 2025 ICF Canoe Slalom World Championships in Penrith.
“Made For Water guides everything we build, from fabric selection to fit and finish. This season, we have focused on freedom of movement, breathability and protection so athletes can train longer and perform better with fewer distractions. Working closely with partners across paddle, rowing, dinghy and yachting has helped us refine the details and raise the bar again,” comments Johnny Rodgers, Zhik’s head of Marketing and Partnerships.
The post Zhik launches athlete-tested new season range, expanding into paddle and rowing appeared first on Marine Industry News.
Leave a Reply