Groupe Beneteau has outlined details of a forward-looking strategy that centres on investment in new models and accelerated product renewal.
The French boatbuilding giant, which is attending boot Düsseldorf 2026, confirmed the approach is intended to support demand through product availability rather than relying on a broader market recovery.
Recent months indicate continued interest in recreational boating. Healthy attendance figures at the new Paris Nautic Show, held in November 2025, and engagement levels around new model launches suggest that customer response remains linked to the introduction of updated products. Market indicators point to sustained attention for the group’s recent launches, supported by changes in product specification and revised pricing structures.
This activity is being reflected at boot Düsseldorf, where Groupe Beneteau is presenting 53 boats across eight brands. The display includes five world premieres, including the First 60, and is supported by the group’s international dealer network.
The group’s product strategy is based on accelerating renewal across its ranges, with an emphasis on design-to-cost discipline and development guided by customer usage. The current product roadmap includes 66 new models scheduled for launch by 2027. This programme is expected to renew more than half of the group’s portfolio in under three years, covering all brands and major market segments.
During 2025, the group received 15 international awards. At Boot Düsseldorf, two European Yacht of the Year 2026 titles were awarded to the Beneteau First 30 and the Excess 13 catamaran.
Jeanneau has entered the motor multihull segment with the introduction of the TH33 and TH38, presented at boot Düsseldorf. Originally developed under the Four Winns brand, the TH concept has now been integrated into the Jeanneau range. The models are positioned within the group’s wider distribution network and are intended for markets including the Mediterranean and the US.
Across sailing monohulls, recent launches reflect a structured progression from entry-level performance models to larger yachts. The Beneteau First 30 has been delivered to around 150 owners worldwide, while the Beneteau First 60 represents the largest model produced within the First range to date. Updates to cruising ranges include the Jeanneau Sun Odyssey 415 and 455 alongside the Beneteau Oceanis 47 and 52.
In multihulls, recent development focuses on differentiating products by usage profiles and onboard layouts. New models such as the Lagoon 38 and Excess 13 are positioned to address varying approaches to comfort and sailing experience. Multihull development also incorporates professional use cases, with charter operations influencing design decisions across several ranges.
Charter remains a significant component of the group’s strategy, both for broadening access to boating and for fleet renewal. Charter requirements are incorporated early in the development process, with several models created in collaboration with charter operators. Approximately 60 per cent of the group’s new monohull and multihull models are designed with charter use in mind. Beneteau says the Jeanneau Sea Loft 480 reflects this approach through layouts intended to simplify onboard living.
In motor yachting, range updates have been implemented across both entry-level and higher-end segments. Over the past 12 months, Beneteau has introduced three new Gran Turismo models and two Swift Trawler models. The Gran Turismo Alpine Editions, developed with Alpine, feature revised exterior and interior specifications. Prestige has expanded its multihull range with the M7 and second-generation M8, and has introduced the Prestige F6.7 as the flagship of the F-Line.
In the dayboating segment, recent launches focus on multi-purpose use. Jeanneau has updated its Merry Fisher range with the 1095 Coupé Série2 and has also introduced the TH33 and TH38 as twin-hull power dayboats, both presented as world premieres at Boot Düsseldorf.
Outside Europe, Wellcraft continues to expand its product range with the launch of the 28 T-Top and 28 Explorer. These models follow the introduction of the 38 T-Top, which recorded more than 100 pre-orders prior to its official launch. Demand has been recorded in both Europe and the US.
Innovation and capital investment remain central to the group’s long-term planning. Groupe Beneteau operates through nine brands, supported by industrial facilities and a global dealer network, allowing new products to be introduced across multiple markets.
“We chose to invest and accelerate when the market became more demanding, because this is exactly when innovation matters most for customers,” says Gianguido Girotti, chief executive.
With its current product roadmap and brand structure, the group continues to focus on product relevance, accessibility and brand differentiation.
Founded in Vendée 140 years ago by Benjamin Bénéteau, Groupe Beneteau has 16 production sites and an international commercial network. Revenue reached €1 bn in 2024 and the workforce numbers nearly 7,000 employees, primarily based in France, the US, Poland, Italy, Portugal and Tunisia.
Through its nine brands, the boat division offers more than 135 boat models across sailing and motor categories, including monohulls and catamarans. The boating solutions division covers services such as boat hire, marina operations, digital services and financing.
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