Brunswick has announced the consolidation of its global fibreglass boat manufacturing operations, with the aim to reduce fixed costs and improve productivity and efficiency.
As part of this new initiative, Brunswick will close its Reynosa, Mexico, fibreglass boat manufacturing facility, with production of affected models transitioning to the firm’s US-based facilities in Vonore, Tennessee, and Merritt Island, Florida. Additionally, the Flagler Beach, Florida, production site will close, with its models transferred into the Edgewater site, Florida.
“The decision to transition production out of Reynosa, Mexico, which is primarily dedicated to manufacturing of our small, value fibreglass boats, follows our recent announcement that we have rationalised our value boat model portfolio and reflects evolving market dynamics that are impacting industry-wide volumes of value fibreglass products,” comments Brenna Preisser, president of Brunswick Boat Group.
“The Reynosa facility and team members have played an important role in our business for many years, and we are committed to supporting their transition. We anticipate the transition will be fully completed by Summer 2026,” adds Preisser.
As part of the consolidation, Brunswick is investing $5 million in capital improvements across its Tennessee and Florida facilities to improve capabilities as multi-brand production hubs. These investments are expected to create more than 200 US manufacturing jobs over the coming years.
“Brunswick’s Boat Group has sufficient capacity within our manufacturing footprint to absorb volume, support future market rebounds and capture share gains from an aggressive product development roadmap.
“With these and other actions taken to streamline our portfolio and improve productivity, Boat Group will achieve a better structural cost profile and accelerate improved Boat Group profitability,” Preisser confirms.
The group is working with local government agencies and economic development partners to ensure a smooth transition. Employees from the Flagler Beach facility will have the chance to transfer to the Edgewater location, with the transfer estimated to be completed by summer 2026, and recruitment will begin shortly after for new positions at the Tennessee and Florida facilities.
The consolidation news follows Brunswick’s announcement of its significant sales and market share gains at the 2025 Cannes Yachting Festival earlier this month.
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