Brunswick Corporation recorded significant sales growth and market share gains at the 2025 Cannes Yachting Festival, highlighting strong momentum across its premium brands and propulsion business.
The firm reported nearly double the number of boats sold compared to the 2024 event, led by Navan, Boston Whaler, and Sea Ray. The performance points to sustained consumer demand in the luxury and performance boating segments.
Mercury Marine, Brunswick’s propulsion division, also expanded its footprint in Europe, increasing its overall share of outboard-powered boats on display by five percentage points year-over-year to reach 66 per cent.
At the Port Vieux location at the Cannes Yachting Festival, Mercury powered 88 per cent of outboard vessels over 10 metres in length, reflecting its leading position in the premium outboard category.
Dave Foulkes, Brunswick Corporation CEO, comments on the latest results: “Our results in Cannes reflect the ever-increasing strength of our portfolio and the passion and energy of our European teams and partners.
“Our performance at the show once again reinforces Brunswick’s position as the clear innovation leader in the marine industry.”
Brunswick’s success was further highlighted by industry recognition. The Bayliner C21i was named Moteur Boat’s 2025 Boat of the Year in the under 7-metre category, while the Sea Ray SDX 270 Surf received an Innovation Award from Moteur Boat Magazine.
This performance at the Cannes Yachting Festival signals a positive outlook heading into the upcoming Genoa International Boat Show and Southampton International Boat Show, where Brunswick will be showcasing their latest models and technology. MIN covers all the latest news from the upcoming boat shows and events.
The post Brunswick doubles boat sales and dominates outboard market at Cannes appeared first on Marine Industry News.
Leave a Reply