Pearl Yachts has announced the official opening of Pearl France, its new dealership in Antibes. Located in Antibes’ Port Vauban on Avenue de Verdun, the move represents a key step in Pearl’s international growth strategy and underlines its commitment to the French Riviera’s luxury yacht segment.
The office establishes a permanent base for the brand in one of Europe’s busiest yachting hubs. Pearl France will be led by Cenk Efe, founder and director of Mallorca Marine Group, one of Pearl’s longest-standing Pearl Yachts. The dealership will hold exclusive rights to represent Pearl Yachts in France, providing access to the company’s fleet and dedicated client services.
Pearl France’s inauguration follows the successful unveiling of Pearl Germany and Pearl Gulf earlier this year at the Düsseldorf Boat Show.
“France has always been one of the most important markets for Pearl Yachts,” says Iain Smallridge, founder and managing director of Pearl Yachts. “With the opening of Pearl France, we are strengthening our presence in the Mediterranean’s most vibrant yachting hub. Cenk’s expertise and reputation are second to none, and we are confident that this new chapter will bring our boutique philosophy and unique approach even closer to every client and brand enthusiast based in France.”
Efe, director of Pearl France, adds: “We are honoured to be launching Pearl France in Antibes. French clients value elegance, craftsmanship, innovation, and discretion; qualities that Pearl embodies in every detail. The response so far has been exceptional, and we look forward to growing the brand’s legacy along the Côte d’Azur and beyond.”
Pearl Yachts revealed its new flagship, the Pearl 100 Hybrid, the first in the UK builder’s lineup to feature hybrid propulsion at Cannes Yachting Festival 2025.
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